Cindy Zupcic

Method¹ creates digital-first marketing systems for brands. We’re behavior change experts who solve business challenges by creating meaningful connections with consumers. Our approach is based on the proven science of behavioral change and System 1 thinking. We identify the motivations, abilities, and triggers that lead to changes in consumer behavior, and use them to build innovative marketing systems and campaigns with the power to drive brand loyalty and power growth. Our goal is simple: To create moments of joy and happiness for consumers of CPG indulgence brands. Why? Because we believe that small indulgences are something of a necessity—and can make a big difference in all of our lives.