Métier Creative
Jasmine Motala is an experienced strategist currently serving as the Associate Director of Strategy at Métier Creative since October 2020, where Jasmine leads strategy and culture and oversees research initiatives. With a robust freelance career beginning in October 2016, Jasmine specializes in brand, social media, and marketing strategies, along with cultural and consumer intelligence. Previous roles include Strategic Planner at dentsu mcgarrybowen and Planner at Juniper Park \ TBWA, as well as earlier positions that cultivated skills in digital marketing, account coordination, and production management. Jasmine holds an Advanced Diploma in Advertising and Marketing Communications Management from Algonquin College of Applied Arts and Technology, earned between 2012 and 2015.
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Métier Creative
Métier Creative. Building brand worlds that inspire creativity, connection and conversation. We’re a branding and advertising agency packed with dreamers, doers, and thinkers from diverse backgrounds and perspectives—each bringing our own unique métier to the table. We’ve all seen with our eyes and felt with our hearts just how the simple power of a great brand experience can transport you to physical and imaginary worlds — traveling via feeling, emotion, sight, and sound. This is what drives us every day. Uncovering the stories that connect to cultural moments, that can’t help but pull you in to experience the brand world. Métier was founded in 2015 by our Co-Founder & CEO, Erin Kleinberg. She’s the co-founder behind Coveteur and founder of Métier’s sister brand SIDIA. At Métier, we’re leveraging this deep-rooted knowledge, editorial experience, and first-hand understanding of building brands that tell meaningful stories, to help clients find and tell theirs.