Bettina Drews

Bettina Drews is an accomplished communications professional with extensive experience in editorial content, design, and storytelling. Bettina currently serves as Assistant Vice President of Editorial Content, Design & Storytelling within Global Communications at MetLife, where responsibilities include overseeing an editorial, design, and video team. Previous positions at MetLife include Director of Global Communications and Senior Communications Consultant, focusing on global employee communication and editorial leadership. Prior experience includes work as an Integrated Marketing Consultant and Senior Consultant at 021c communication concepts, where Bettina executed integrated marketing campaigns for global clients. Bettina's career began in broadcast journalism with roles at ProSieben Television News and Welt, followed by video production at New York University. Bettina holds a M.S. in Integrated Marketing from New York University and an M.A. in Journalism and Communications from Freie Universität Berlin.