Kiruva Rayappan

Kiruva Rayappan is a seasoned professional in programmatic advertising with extensive experience in campaign management and optimization. Currently serving as a Senior Programmatic Advertising Manager at metoda GmbH since July 2022, Kiruva effectively plans and executes campaigns while analyzing data to meet key performance indicators (KPIs). Prior experience at Amazon from 2018 to March 2022 includes roles such as Advertising Specialist and Specialty Mentor, where Kiruva developed expertise in campaign optimization strategies and provided guidance to mentees. Kiruva's career began at Infosys BPM, where skills in communication, problem-solving, and customer perspective were cultivated. Kiruva holds a Bachelor's degree in Computer Science from Anna University Chennai, completed in 2016.