Ximena Velasquez Lino

Ximena Velasquez Lino is a seasoned marketing professional with extensive experience in product marketing and brand management. Currently serving as the Director of Product Marketing at Metrasens, Ximena established processes for strategic market assessment and restructured brand architecture to enhance efficiency. Previously, Ximena held roles including Marketing and Communications Manager at Paragon Payment Solutions, where brand introduction and revenue generation were key accomplishments, and Digital Marketing Strategy and E-commerce Manager at Belcorp, overseeing the launch of new brands and the development of digital ecosystems. Early career experiences include digital marketing roles at Cencosud S.A. and LIQUID Agency, alongside an academic position as Assistant Professor at Universidad de Lima. Ximena holds a Master's degree in Marketing & Creativity from ESCP Business School and a Communication Degree from Universidad de Lima.