Ken Baker

As CEO, Ken has led Metric Theory throughout it’s journey to becoming an award winning performance marketing agency and workplace. His role includes owning Metric Theory’s long-term vision, Go to Market strategy, and overall business performance. He also works directly with some of the agency’s largest brands to drive high performing digital strategies.

Ken has 10+ years of leadership experience in the performance marketing industry. Prior to launching Metric Theory, he helped lead and grow an SEM software and services division within a global media technology company.

Ken received his Bachelor of Science from University of California, Santa Barbara.