Fabian Olivares

Fabian Olivares is an experienced marketing professional currently serving as the Paid Media Leader - Strategy at Cebra since July 2024, where responsibilities include developing tailored paid media strategies aligned with client business objectives through in-depth metric analysis. Prior to this role, Fabian led performance marketing efforts at Metrix | Medios Digitales | Moovmedia Group from September 2020, focusing on personalized strategies for diverse clients, and also held a position as Growth Marketing Leader to drive sustainable brand growth using data. Previous experience includes managing paid media for MEAT Group, where involvement in the loyalty program for Falabella aimed to enhance customer acquisition, and contributing to the ROI improvement of Paris.cl while working as SEM Manager at Hearts & Science. Fabian's earlier work includes roles at Reprise Digital and TusClicks, emphasizing digital marketing across multiple channels. Fabian holds a degree in Business Administration with a specialization in Finance from AIEP De la Universidad Andres Bello, obtained between 2011 and 2014.