Gonzalo Sebastián Aburto Malebrán

Gonzalo Sebastián Aburto Malebrán serves as the Head of Performance at Metrix, where responsibilities include ensuring profitability and operational efficiency for digital cells and implementing effective growth marketing strategies for clients. Prior experiences include leadership roles as Paid Media Leader overseeing a team for a national health brand, as well as Paid Media Manager at Banco Falabella Chile, focusing on optimizing performance marketing investments. Gonzalo has also worked as Performance Manager for Banco Falabella and CMR Falabella, Account Manager for LATAM Airlines across various markets, and Digital Marketing Analyst. With a solid foundation in marketing from institutions like AIEP and Universidad Mayor, Gonzalo has developed a robust skill set in digital marketing strategies, campaign optimization, and lead generation across multiple industries throughout a career spanning over a decade.