Paola Vásquez Rodríguez

Paola Vásquez Rodríguez is a Growth Marketing Leader and Paid Media Leader at Metrix, part of Moov Media Group, since June 2023, focusing on strategic support for performance across various clients. Previously, Paola served as Paid Media Leader at iProspect Chile from March 2018 to December 2022, where responsibilities included leading performance-focused teams and overseeing strategic account management for clients such as L'Oréal and Philips. Paola's career also includes roles as Paid Media Manager at iProspect, where strategic execution and KPI reporting were key, and earlier positions at MG Consulting Chile, RAYA, and Reprise Media Chile that involved digital media coordination and analysis. Paola started in marketing as a trainee at Peruvian Sporting Goods and holds a degree in Marketing/Media from Universidad del Pacífico.