Alberto Cappellari

Alberto Cappellari is a Senior Manager in Global Research & Insights at MetrixLab, responsible for providing research support to international FMCG and Consumer Healthcare companies. Alberto has expertise in developing and presenting insights on TV and Digital Creative Effectiveness and has executed qualitative and quantitative research projects focused on Food & Beverages and Personal Care brands, including influencer marketing evaluations and packaging testing. Prior experience includes serving as a Strategic Planning & Insights Analyst at British American Tobacco, where Alberto tracked performance across diverse markets, and an internship at Askoll, analyzing an offshoring project. Alberto holds a Master's degree in Marketing from the University of Groningen and a Bachelor's degree in Business and Economics from Università degli Studi di Verona.