MetrixLab
Dale Lersch is a seasoned executive with extensive experience in key account management and market research. Currently serving as EVP of Global Key Accounts at MetrixLab since 2018, Lersch also leads acturus as CEO and Principal since 2009, specializing in the integration of qualitative, quantitative, and big data capabilities to enhance understanding of consumer behavior. Lersch's leadership extended to the role of Past Chair at CASRO, with previous experience as President of PERT Survey Research from 1978 to 2009. Lersch holds a BA in Political Science from Wheaton College Massachusetts, earned between 1966 and 1970.
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MetrixLab
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MetrixLab is a global market research agency. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement.Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab providesanalytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.