Dale Lersch

Dale Lersch is a seasoned executive with extensive experience in key account management and market research. Currently serving as EVP of Global Key Accounts at MetrixLab since 2018, Lersch also leads acturus as CEO and Principal since 2009, specializing in the integration of qualitative, quantitative, and big data capabilities to enhance understanding of consumer behavior. Lersch's leadership extended to the role of Past Chair at CASRO, with previous experience as President of PERT Survey Research from 1978 to 2009. Lersch holds a BA in Political Science from Wheaton College Massachusetts, earned between 1966 and 1970.