Marcela Hayashi is a seasoned research professional with extensive experience in market research and analysis, currently serving as Research Director at MetrixLab since August 2018. Previous roles include Team Lead Manager and Senior Research Analyst at the same company, where Marcela contributed to significant client projects for major brands such as Ambev and Intel. Prior experience encompasses positions at Ipsos as a Market Research Analyst, Urban Systems Brasil, Spire Research and Consulting, and Natura. Marcela holds a Master's degree from USP in Market Research and Communications and a Bachelor's degree in Advertising from Universidade Presbiteriana Mackenzie. Demonstrated expertise includes project financial management, strategic reporting, and analytical skills applied to client business challenges.
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