Marcela Pereira Pedro

Marcela Pereira Pedro is an experienced market research professional, currently serving as Market Research Manager and Team Leader at MetrixLab since August 2021, specializing in ad-hoc research for major clients including Heineken Company, Kimberly-Clark, Unilever, and Mondelez. Prior to this role, Marcela held positions at Ipsos Brasil where management of Customer Experience programs was a focus, and at Colgate-Palmolive as Category Management & Shopper Insights Specialist, emphasizing market analysis and category development. Experience also includes working as a Market Research Analyst at Worldpanel by Kantar, contributing to household consumption studies, and participating as a research intern in significant academic projects at DIREITO GV and Universidade de São Paulo. Academic credentials include a Bachelor's degree in Social Sciences from USP and ongoing Master's studies in Law and Development at FGV DIREITO SP.