Margriet Brand

Margriet Brand has extensive experience in market research, particularly in product innovation, with a career spanning over 17 years at MetrixLab since September 2006. As Research Director of Product Innovation and Customer Value, Margriet leads a team of research managers, focusing on team planning and ensuring the quality of research studies. Prior roles include Senior Research Manager and Research Manager, where responsibilities encompassed project management and execution of international market research studies, specializing in Usage & Attitude studies, packaging testing, and concept testing. Margriet's earlier experience includes a graduation project at Unilever, analyzing the supply chain of a margarine tub. Margriet holds a Master's degree in Industrial Design Engineering from Delft University of Technology, completed in 2005.