Riddhi Sood

Riddhi Sood is an experienced professional specializing in consumer insights and market research, currently serving as a Research Manager at MetrixLab since May 2022. Previously, Riddhi held positions as a Junior Research Manager at MetrixLab and as a Market Intelligence Analyst at GfK. Prior experience includes serving as a Research Analyst at Hiperdist UAE, where responsibilities included capturing business requirements and researching emerging technology trends, as well as conducting cloud computing research. Riddhi's career began at Evalueserve as a Business Analyst, focusing on ICT sector research and data analysis, and included internships at Knauf GCC and Metabo. Riddhi holds a Bachelor of Engineering in Electronics & Electrical Communication from Punjab Engineering College.