Serena van Tol

Serena van Tol has extensive experience in the market research and client management sectors, currently serving as the Group Commercial Director at MetrixLab since October 2017, where previous roles included Senior Client Director and Client Director. Prior experience includes a tenure at Millward Brown from November 2010 to October 2017 as Client Director, focusing on client relationship development, research program management, and commercial strategy. Earlier, Serena held positions at Kantar Media Precis as Account Insight Manager and Account Manager, specializing in media coverage analysis and PR effectiveness. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a Bachelor of Arts in Modern Languages from Durham University.