Sonika Grotjans

Sonika Grotjans is a seasoned professional with extensive experience in market strategy and customer insights, currently serving as the Market Orientation & Customer Strategy Manager at METRO AG since January 2015. In this role, Sonika leads market research initiatives and provides strategic recommendations based on brand tracking insights. Previous positions at METRO AG include Global Customers Insight and Consideration Manager, focusing on campaign conceptualization to enhance brand perception, and Global Communication Manager, where Sonika developed seasonal campaigns for 30 countries. With foundational experience in brand management and merchandising across various companies, including Real SB-Warenhaus GmbH and Alfa Designs GmbH, Sonika possesses a diverse skill set in marketing and product development. Educational qualifications include a Mini MBA in Brand Management and a Bachelor’s degree in Commerce from Delhi University, complemented by a diploma in Multimedia and Web Designing.