Wissam Moussallem

Wissam Moussallem is a seasoned professional with extensive experience in sales and business transformation across the hospitality and digital sectors. Currently serving as the Sales Director at METRO AG, Wissam leads a European digital sales transformation that resulted in a remarkable 50x increase in paid subscriptions and consistent achievement of sales and EBIT targets since 2018. Prior roles include Country Director for Hospitality Digital at METRO, where award-winning strategies were implemented, and multiple managerial positions at Amadeus IT Group, achieving significant revenue growth and outperformance in hotel sales. Wissam co-founded a destination management company and has a strong academic background with degrees from Harvard Business School and EMLYON Business School.