Elena Tsenova

Elena Tsenova is an experienced professional in the retail sector, currently serving as Offer Management Director at METRO Bulgaria since July 2021. Prior to this role, Tsenova held various positions at Metro Cash and Carry Bulgaria, including Head of Non Food Department and Head of Dry Food. Tsenova also managed the Sweets & Coffee, Fruits & Vegetables department and led customer activation initiatives in the marketing department. Earlier career highlights include project management in Customer Led Category Management, Fact Based Negotiations, and Data Analysis, as well as experience as a buyer. Tsenova holds a Master’s degree in International Economic Relations from the University of National and World Economy.