Elyse Proulx

Elyse Proulx, MBA, currently serves as Chef de projet - Retail Media at both Astek Canada and Metro Inc., where responsibilities include defining new structures and processes for retail media mobilization, and analyzing project opportunities and risks. Previously, as Directrice marketing for Globalvet and Vet Alliance, Elyse led a multidisciplinary team through significant organizational changes post-acquisition, focusing on branding and employee training initiatives. Educational qualifications include an MBA from HEC Montréal, alongside a Bachelor's degree in Communication from UQAM. With extensive experience in marketing strategy, project management, and team leadership across various industries, Elyse has successfully implemented strategies enhancing customer experience and driving business growth.