Ilya Semenov

Ilya Semenov is a seasoned digital marketing professional with extensive experience across various roles in web analytics and digital strategy. Currently serving as the Global Web Analytics Lead at METRO Markets GmbH since June 2019, Ilya supervises web analytics, focuses on key performance indicators, and provides insights for stakeholders while facilitating training sessions. Prior to this role, Ilya held senior positions at MediaCom, Mindshare, MediaInstinct, and ZenithOptimedia, where responsibilities included developing digital strategies, managing campaigns across European markets, and leading digital training initiatives. Ilya's educational background includes an Engineer's degree in Computer Systems Networking and Telecommunications from Moscow State Institute of Radio Engineering, Electronics and Automation, and an Associate's degree in Public Relations from Peoples’ Friendship University of Russia.