Nicholas Bettis

Nicholas Bettis, MBA, currently serves as Vice President of Marketing at Metron-Farnier since March 2024. Previously, Bettis held the position of Vice President of Marketing and Sales Operations at Lightning eMotors from June 2019 to January 2024, where responsibilities included enhancing company performance through marketing strategies and playing a key role in taking the company public in 2021. With extensive experience in marketing leadership roles across various organizations, including director positions at Refactored and Tangoe, and vice president roles at Future Resource Engineering and RLE Technologies, Bettis has demonstrated expertise in demand generation, campaign execution, and cross-functional collaboration to drive growth. Educational credentials include a Master's in Business Administration with a focus on Marketing and a Bachelor's in Construction Management, both from Colorado State University.