Patrícia Salgado is a seasoned marketing professional with extensive experience in various high-profile roles. Currently serving as Coordenadora de marketing at MetrôRio since April 2022, Patrícia oversees institutional marketing, operational communication, and digital payment projects. Prior to this, Patrícia held the position of Coordenadora de marketing at Editora Globo, managing the Clube O Globo reader engagement program and partner relations. Patrícia's earlier experiences include significant roles at MetrôRio and Sistema Globo de Rádio, where responsibilities encompassed partnership management, campaign creation, team leadership, and promotional activities. Educationally, Patrícia holds multiple advanced degrees in Marketing and Administration from reputable institutions including ESPM and FGV, along with an MBA in Digital Strategic Marketing from Descomplica.
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