Metsa Board Oyj
Erja Hyrsky is a seasoned business executive with extensive experience in strategic leadership and management roles, particularly in the consumer goods sector. Currently serving as a Member of the Board of Directors at Metsä Board since March 2021, Erja previously held various key positions at Unilever from September 2013 to February 2025, including General Manager of Ice Cream Nordics, where there was full P&L responsibility for a €300 million business. Erja also functioned as Strategy Director for Global Markets and Managing Director for Unilever Finland, showcasing a strong capability in driving business growth and overseeing business operations. Erja's earlier career includes significant roles at Procter & Gamble and a chairman position at Eläkesäätiö Polaris, emphasizing a robust foundation in sales and account management. Academic achievements include an M.Sc. in Economics from Turun kauppakorkeakoulu and international studies in Chile and France.
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Metsa Board Oyj
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Metsa Board Oyj (Metsa Board Corporation), formerly M-real Corporation, is a Finland-based company engaged in the production, marketing and sale of primary fiber paperboard and paper products. The Company operates within two business areas: Cartonboard, and Linerboard and Paper. The Cartonboard business area is the manufacturer of folding boxboards, wallpaper base papers and cast-coated specialty papers in Europe. The Linerboard and Paper business area's product range includes coated and uncoated white-top kraftliners, uncoated fine papers, coated papers and marketing of pulp. The Company has international sales and manufacturing operations in three countries in Europe. The Company's subsidiaries are active in Finland, Russia, Germany, the Netherlands, France, the United States and Switzerland, among others.