Erja Hyrsky

Erja Hyrsky is a seasoned business executive with extensive experience in strategic leadership and management roles, particularly in the consumer goods sector. Currently serving as a Member of the Board of Directors at Metsä Board since March 2021, Erja previously held various key positions at Unilever from September 2013 to February 2025, including General Manager of Ice Cream Nordics, where there was full P&L responsibility for a €300 million business. Erja also functioned as Strategy Director for Global Markets and Managing Director for Unilever Finland, showcasing a strong capability in driving business growth and overseeing business operations. Erja's earlier career includes significant roles at Procter & Gamble and a chairman position at Eläkesäätiö Polaris, emphasizing a robust foundation in sales and account management. Academic achievements include an M.Sc. in Economics from Turun kauppakorkeakoulu and international studies in Chile and France.