Santiago Payá de la Cruz

Santiago Payá de la Cruz is a seasoned digital marketing professional with extensive experience in SEO and project management. Currently serving as the Global SEO Manager at Mettler-Toledo International, Inc., Santiago oversees SEO product backlogs and manages translation projects within AEM. Prior roles include SEO Specialist at Estudio34, where digital strategies were developed and monitored, and SEO & SEM Specialist at adSalsa Italia, focusing on website optimization and performance analysis. Santiago has a diverse background that includes project management, marketing database analysis, and digital marketing roles across various companies. Educational qualifications include a Digital Analyst certification from CXL and multiple master's degrees in SEO, SEM, and Digital Marketing from Inesdi Business Techschool, complemented by a bachelor's degree in Advertising and Public Relations from Universitat d'Alacant.