Ricardo Marvão Mendes

Ricardo Marvão Mendes is an experienced professional currently serving as an E-commerce Business Analyst at Metyis since February 2023, focusing on enhancing global HB.com performance through market analysis and strategic insights. In addition to this role, Ricardo holds positions as an Invited Lecturer at Universidade Europeia, teaching Digital Marketing, Data Analysis, Lead Activation, and Disruptive Technologies, and as a University Professor in Data Analysis & Visualization for the MSc in Digital Marketing at IPAM. Previous experience includes a Customer Success Manager role at BySide, where Ricardo provided strategic digital marketing consultancy to clients in various sectors, and earlier positions in project management and marketing across multiple organizations. Educational qualifications comprise a Master's degree in Global Marketing from Universidade Europeia and multiple bachelor's degrees in Sport Sciences and Management from notable universities.