Anisha Sagar

Head Of Marketing Communications at Meydan Free Zone

Anisha Sagar has a strong background in marketing communications and business management. Anisha is currently the Head of Marketing Communications at Meydan Freezone. Prior to this, they worked as the General Manager Revenue & Marketing at Business Incorporation Zone, where they were responsible for overall stakeholder relationships, business growth, and profitability. Anisha also served as the Business Setup Manager at CREATIVE ZONE Dubai and the Associate Vice President Sales & Marketing at International Marketing Communications. Anisha's experience also includes a role as the Marketing Manager/Retail Banking at United Arab Bank, where they led successful acquisition marketing campaigns and implemented integrated digital marketing strategies. Anisha has a track record of exceeding sales targets and driving revenue growth, having held the position of Account Director at International Marketing Communications for over ten years.

Anisha Sagar has a diverse education history. Anisha obtained their MBA with a focus on Strategic Marketing & Project Management from Murdoch University in 2013. In 2015, they pursued a Certificate in Online Digital Marketing from Squared Online. Prior to that, they completed their Bachelor of Technology (BTech) in Business Management at Pearson College London from 2009 to 2010. Anisha also has additional certifications, including a Training & Competence Certificate in Fraud Awareness and AML from Thomson Reuters Accelus in 2015, as well as a Standard First Aid, CPR & AED certification from the Emergency Care & Safety Institute in the same year. Recently, in 2021, they attended Northwestern University to study MarTech Strategy: Leveraging Data and Technology in Marketing. Currently, they are pursuing a degree in Artificial Intelligence in Marketing from Harvard Business School. Anisha also attended a short course in Negotiation & Influence at MIT Sloan School of Management in 2018.

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