Mezcal Amarás
Luis Niño de Rivera is currently serving as the Co-Chief Executive Officer at Mezcal Amarás. With a background in brand management and commercial areas, he has held various managerial positions in companies such as Grupo Jobeni and Casa Pedro Domecq. Having graduated from Instituto Tecnológico Autónomo de México with a degree in Business, he also serves as the Global Brand Ambassador and handles interinstitutional relations at Mezcal Amarás.
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Mezcal Amarás
MEZCAL AMARÁS is “A project made with love”. Mezcal Amarás was founded in 2010 by a group of friends who slowly immersed themselves in a world that filled them with smells, flavors and traditions and fell in love with, what they think is, the best distillate in the world. They decided to create Amarás, a sustainable project, to share the passion, devotion to the roots of Mexico and share it to the world.