Boris Donsky

Boris Donsky is a seasoned professional in performance strategy and optimization with extensive experience in marketing and data insights. Currently serving as Senior Director at TRANZACT since May 2024, Boris previously held the position of Vice President of Data Insights at Marketsmith, Inc. from September 2022 to May 2024, and returned to TRANZACT from February 2015 to September 2022, where notable achievements included a 107% growth in operating profit and a 144% increase in lead procurement for the Medicare Advantage tele-sales vertical. Boris’s career also includes roles such as Account Director at TRANZACT, Senior Account Executive and Account Executive at CUnet, and Local Store Marketing Specialist at Wenesco Restaurant Systems, as well as freelance consulting for Circuit City. Boris holds a Bachelor of Science in Business Administration from Ramapo College of New Jersey.