Brian S. is currently the Director of Conversion Rate Optimization at TRANZACT, a position they have held since 2024. Prior to this, they garnered extensive experience in analytics and optimization roles, including serving as a Senior Optimization Analyst at Brooks Bell from 2013 to 2015, and as a Testing & Optimization Product Owner at Enterprise Holdings from 2021 to 2024. Brian also worked as a Business Intelligence Analyst at Lulu.com from 2006 to 2011, showcasing a strong foundation in marketing analytics and user behavior throughout their career.
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