Elaine Chang

Director, Brand Marketing at MGA Entertainment

Elaine Chang has extensive experience in brand marketing and licensing, with a focus on toys and consumer products. Elaine is currently working as the Director of Brand Marketing at MGA Entertainment since 2022. Prior to that, they held the role of Senior Licensing Manager at Disney Parks, Experiences and Products from 2019 to 2022. In this role, they managed various portfolios, including Disney Princess and Frozen Core Toys, and successfully secured new placements and partnerships. Before joining Disney, they worked at Sanrio, Inc. as a Senior Manager of Licensing from 2015 to 2018, where they managed multiple licensing portfolios and developed strategic plans for key categories. Elaine also has significant experience at Disney Consumer Products, where they held various managerial roles from 2008 to 2014, overseeing Disney Princess Core Toys and launching successful brand extensions. Elaine started their career as an intern in the fashion and marketing industry at Women's Wear Daily, Intuition, and Teen Magazine. Overall, Elaine Chang has a strong background in brand marketing, licensing, and product development in the entertainment and consumer products industry.

Elaine Chang has obtained a Bachelor of Arts (B.A.) degree in Psychology from UCLA. The specific years of their education are not mentioned in the provided information.

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Timeline

  • Director, Brand Marketing

    April, 2022 - present