Brandice Chumbley

Brandice Chumbley is an experienced analytics professional currently serving as the Executive Director of Digital Customer & Marketing Analytics at MGM Resorts International since May 2019, with additional roles including Chief of Staff to the President of Commercial & Growth and Executive Director of Marketing Analytics. Brandice has expertise in developing analytical roadmaps for customer segmentation and KPI monitoring to enhance customer value and optimize marketing strategies. Prior experience includes roles at Vail Resorts from December 2013 to April 2019, focusing on strategic and marketing analytics, as well as management of product pricing. Brandice's earlier career at Caesars Entertainment Corporation involved various analytical positions supporting marketing effectiveness. Brandice began the career at Baxter Credit Union as a Marketing Coordinator. Brandice holds a degree from DePaul University.