Chris Caniano

Chris Caniano is an accomplished executive with extensive experience in marketing analytics and strategic planning within the hospitality industry. Currently serving as the Executive Director of Advance Analytics and Loyalty Marketing at MGM Resorts International since December 2017, Chris has significantly increased direct marketing campaign production by over 20% and developed the M life loyalty program, enhancing member benefits for over 60 million members. Prior roles include Senior Director of Marketing Analytics at Vail Resorts, where Chris expanded the analytics team and capabilities, and Director of Customer and Offer Analysis at Caesars Entertainment Corporation, where Chris managed substantial marketing expenditures and customer analysis initiatives. Chris holds a BS in Business Management from Stony Brook University.