Andres Bernal

Andres is an expert in quantitative research for disparity studies with more than 16 years of experience. He has been the quantitative research leader on more than a dozen studies, spearheading collection of data, managing all levels of utilization and availability analyses, managing all levels of the various private sector analyses, and implementing new methodologies that incorporate the latest disparity study legal court cases. Andres is well-practiced in conducting all aspects of disparity study research.

Prior to joining MGT, Andres worked for the Nielsen company as a sector lead working for their largest client P&G. As a sector lead, he oversaw marketing-mix analytics work for such P&G multi-million dollar brands as Gillette, Venus, Crest, Oral-B, Vicks, Prilosec, Metamucil, Align, Dawn, Cascade, Pampers, Bounty, Puffs, and Charmin. These analytics gave the brands the tools necessary to optimize their media spending by calculating return on investments and volume sales generated by the various media vehicles. He also assisted his clients in understanding analytic solutions to marketing performance, pricing strategy, and assortment strategy in order to fully optimize in-market performance.