Irina Iovan is a B2B growth strategist with a strong focus on data-driven sales and marketing. Currently serving as a Chef de projet CRM & Consultante Senior at Agence Mi4 since 2018, they support tech and industrial SMEs in digital transformation and process optimization. Irina has extensive experience in revenue management and commercial strategy, having held leadership roles at renowned establishments like Small Luxury Hotels of the World and Relais & Châteaux. They hold multiple degrees, including an MBA in Marketing and a Bachelor of Arts in Events Management from the Swiss Hotel Management School.
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