Cassandra Behar

Cassandra Behar has extensive marketing and public relations experience, having served in various roles at Miami HEAT since October 2012, including Director of Marketing Strategy, Arena Marketing and Digital PR Director, and Digital Communications and Arena Marketing Manager. Prior to this, Cassandra held internships at communa-k, Modern Luxury, The Collection, and Florida International University, gaining valuable insights into public relations and marketing. Cassandra obtained a Master of Science in Global and Strategic Communications from Florida International University in 2014 and a Bachelor of Science in Mass Communication/Media Studies from the same institution in 2013.