Rachel Firster

Rachel Firster currently serves as the Omnichannel Marketing and Automation Coordinator for the Miami HEAT, a position held since January 2024. Prior to this, Rachel gained valuable experience as a Digital Marketing Coordinator and Digital Marketing Intern at Outsmart Labs from August 2022 to July 2023. Rachel also contributed to the American Marketing Association at Florida International University as the External Director of Digital Media from May 2021 to May 2022, where responsibilities included developing social media strategies and enhancing audience engagement across various platforms. Earlier experience includes a role as a Retail Salesperson at Waldameer Park Inc from May 2016 to August 2019, focusing on customer service and team supervision. Rachel holds a Bachelor of Business Administration in Marketing from Florida International University, completed in May 2022.