Betty-Jean Lane

Betty-Jean Lane is a seasoned marketing professional with extensive experience in strategic brand management and communications. Currently serving as the Head of Marketing & Communications at MIB since September 2020, Betty-Jean develops and executes brand strategies aimed at enhancing customer acquisition and retention while collaborating with executive leadership. Previously, as Marketing Director and Senior Marketing Manager at Veradigm, Betty-Jean oversaw brand strategy and executed marketing initiatives to increase brand awareness. With a rich history at Aetna Inc., including roles such as Brand Director and Business Marketing Lead, responsibilities encompassed managing enterprise-wide brand strategy and integrated advertising campaigns. Educational qualifications include a B.S. and MBA in Marketing from the University of Connecticut, along with Executive Education in Strategic Marketing Management from Harvard Business School.