Samad Laaroussi

Samad Laaroussi, PhD has a diverse and extensive work experience in the fields of digital marketing, academia, and consultancy. Samad has held leadership roles in prestigious organizations such as Michel Reybier Hospitality and Mydear agency, where they specialized in luxury brand promotion and developed innovative online strategies. Additionally, they have worked as a visiting professor and academic quality audit expert at various universities and government agencies, teaching courses on digital marketing, marketing management, luxury management, and brand strategies. Samad has also been actively involved in research and fundraising initiatives, particularly in the area of branding and experiential consumption in luxury hospitality. Samad has co-founded and served as a consultant for OVSM Consultancy, a platform focusing on marketing research and customized professional training. Throughout their career, Samad has demonstrated expertise in digital marketing tactics, including SEO, social media, content marketing, and data-driven advertising.

Samad Laaroussi, PhD completed their education in a sequential manner with a focus on management science and marketing. Starting from 1998 to 2000, they pursued a Master of Business Management degree in Marketing and e-Business at the University of Geneva. Following this, they furthered their academic journey by enrolling at the University of Geneva from 2002 to 2005, where they earned their PhD diploma in Management Science within the Economic and Social Sciences Department.