Alice Bourseau currently serves as a Digital Performance Manager at Michelin, focusing on optimizing digital performance activations across B2C and B2B channels to enhance lead generation and drive digital transformation within the European Commercial Communication team. Prior experience includes Group Head of Digital Acquisition at Euromaster Services and Management, where Alice managed digital marketing strategies for 17 European countries, and Digital Marketing Manager at Groupe Adecco France, overseeing various digital projects and campaigns. Additionally, experience includes roles in web marketing project management and consulting at Business&Decision Eolas and SQLI, as well as responsibilities in product development and online marketing at Fromages.com SA. Alice holds a Bachelor's degree in Digital Communication and Media/Multimedia from Université de Tours, along with several other qualifications in marketing and business.
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