Amit Arora is a strategic marketing and sales leader with over 20 years of experience in driving growth and digital transformation. Presently, Amit serves as the Head of CRM and Ecommerce at Michelin, following roles as Director of Marketing and Sales Strategy at American Hotel Register and Director of CRM & Loyalty at Hertz. Amit's educational background includes an MBA in Marketing and Business Strategy from the University of Minnesota and a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from Dr. B. R. Ambedkar University, Agra. Previously, Amit also contributed as a Management Student Consultant at the University of Minnesota and held various roles at Sears and Tata Consultancy Services.
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