Isabella Ferraz

Isabella Ferraz is a seasoned marketing executive with over 20 years of experience in marketing, sales, and purchasing. Currently serving as VP Marketing - Beyond Road at Michelin, Isabella previously held roles such as B2C Commercial Director and Truck and Bus Marketing Director in South and Central America, leading large teams and driving significant business results. With a strong focus on talent development and strategic execution, Isabella has a proven track record in enhancing market share and profitability across diverse business segments. Isabella holds an MBA in Marketing from Ibmec Business School and a degree in Computer Engineering from UERJ.