Jiachen Lu

Jiachen (Keira) Lu is an experienced media and public relations professional with a strong background in strategic planning and communication. Jiachen has held positions in various companies, including as a Senior Planner at 汉威士集团 and a Senior PR Specialist at Michelin, where responsibilities included developing integrated media plans, optimizing campaign performance, and managing communication strategies. Prior experiences encompass roles as a Strategic Media Planner at 竞立媒体 and a Digital Strategy Planning intern at Ogilvy & Mather Advertising, alongside positions in fashion styling and entertainment editing. Jiachen holds a Bachelor's Degree in Broadcasting and TV Journalism from Shanghai University and a Master's Degree in Marketing Management from The University of Sheffield, complemented by additional training in IT-driven Social Entrepreneurship from the University of Twente.