Jim Frady is a seasoned B2C tire technical expert with a strong background in engineering and product development. They earned a Master of Science and Bachelor of Science in Mechanical Engineering from North Carolina State University. Jim began their career as a research engineer at Duke Energy Corporation, focusing on thermal storage systems, before moving to Michelin, where they advanced through various roles, including Performance Engineer, Product Development Manager, and Passenger and Light Truck Tire Development Director. Their expertise centers on tire performance, design, and collaboration with international OEM customers.
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