Peggy Bourreau

Peggy Bourreau has extensive experience in marketing, communication, and customer-centric initiatives, primarily with Michelin since July 2007. As a Progress Leader and Project Leader in Marketing/Communication, Peggy has developed brand experiences for the 2Wheel motorcycle department, coordinating product launches and managing influencer relations. Additionally, as a Customer Centricity Change Leader, Peggy has implemented service culture strategies for employees and managers. Prior roles include serving as a Brand Manager for Kleber & BFGoodrich in Central and Eastern Europe, a Product Manager at FUJIFILM, and an Assistant Product Manager at Eastman Kodak. Peggy's early career also includes teaching French and sales representation. Peggy holds a BTS in International Business from NEOMA Business School.