Rohena Dua

Rohena Dua has a diverse work experience spanning multiple industries. Rohena currently serves as the Director-Brand Licensing, Americas at Michelin since September 2023. Prior to that, they worked at AM General LLC from February 2019 to September 2023, where they held roles such as HUMVEE XMG Commercial Business Director, Senior Manager of Global Strategy & Partnerships, and Senior Manager of Brand Marketing & Communications. Their responsibilities in these roles included developing strategic roadmaps, conducting market research, creating branding guidelines, and overseeing product development and marketing executions. Before joining AM General LLC, Rohena worked at FCA Fiat Chrysler Automobiles from July 2009 to January 2019, holding various positions such as Digital Marketing Jeep & Ram, Premier Media Events & Partnerships, Manager of Global Brand Licensing, Financial Analyst, and Executive Assistant to the President. Rohena was responsible for digital creative development, strategic event partnerships, brand licensing, financial analysis, and executive assistance. Additionally, they worked at DaimlerChrysler from June 2006 to June 2007 in Operations Audit (Corporate Audit) and at MSU International Business Center as a Graduate Assistant, where they coordinated web redesign and managed project teams.

Rohena Dua has a diverse educational background that includes various degrees and certifications. Rohena completed their Bachelor's degree in Communications at the University of Michigan from 1996 to 1999. Following this, they pursued a Master's degree in Accounting at the University of Notre Dame - Mendoza College of Business from 2000 to 2001.

In order to further enhance their skills and knowledge in the business field, Rohena enrolled in the Michigan State University - Eli Broad College of Business to pursue an MBA degree in Finance and International Business. Rohena successfully completed this program from 2004 to 2006.

Aside from their formal education, Rohena has also obtained notable certifications. In October 2020, they earned the certification of Certified Digital Marketing Professional from the Digital Marketing Institute. Rohena also obtained the Professional Certified Marketer (PCM) certification from the American Marketing Association during the same month and year.

Overall, Rohena Dua has demonstrated a commitment to continuous learning and professional development by acquiring a diverse range of degrees and certifications in the fields of communications, accounting, finance, international business, and digital marketing.