Aaron Velthoven

Aaron Velthoven serves as the Vice President of Marketing, Communications & Events at Michigan.com since 2014, directing B2B and B2C marketing efforts for Gannett Michigan. Prior to this, Aaron held the position of Vice President of Digital Strategy & Communications at Ogilvy & Mather, where leadership of digital content development for Fortune 500 brands resulted in substantial increases in consumer engagement. Earlier experience includes roles as Director of Digital Marketing at Ignite & MXM, where an effective social media strategy doubled brand audience, and Digital Marketing Manager at ePrize, contributing to significant registration and loyalty program growth. Aaron's foundational education includes a Bachelor of Business Administration from Eastern Michigan University.