Michigan Restaurant & Lodging Association
Jennifer Sparrow, CMP, CTA, has a Bachelor of Arts in Social Science with a focus in Psychology from Michigan State University. With over two decades of experience in the hospitality industry, Jennifer has held various roles such as Sales Manager at Kellogg Hotel & Conference Center and Crowne Plaza® Hotels & Resorts. Currently, at Michigan Restaurant & Lodging Association, Jennifer serves as the Lodging & CVB Membership Manager and has also held positions as Lodging Development Manager, Director of Executive Office, and Director of Event Logistics.
Michigan Restaurant & Lodging Association
The Michigan Restaurant & Lodging Association (MRLA) is the recognized leader of Michigan's hospitality industry, providing essential services to its members. The Michigan Restaurant Association was originally founded in 1921 to serve, enhance and nurture the growth and development of Michigan's food service industry. In 2018, the MRA expanded its reach to become the Michigan Restaurant & Lodging Association to advance the entire hospitality industry. The restaurant and lodging industries play an integral role in Michigan’s economy, employing nearly 600,000 Michiganders and generating $40 billion in revenue statewide.