Michigan Sport Consulting Group
Lily McCormack is currently an Incoming Consulting Analyst at Mercer and is set to become a Summer Consultant in 2023. With a background in various internships and roles at organizations such as the Buffalo Bills and University of Michigan, Lily has shown a strong interest in sports management. As a VP of Membership and Sisterhood at Alpha Phi International Fraternity, Lily demonstrates leadership skills. Lily is pursuing a Bachelor of Arts in Sport Management at the University of Michigan, with a minor in Business Administration and Management.
This person is not in any offices
Michigan Sport Consulting Group
The Michigan Sport Consulting Group (MSCG) aids both early-stage companies and industry staples with growth strategy in new and exciting facets of the industry. Implementing and altering business plans during all steps of the process, from ideation to market strategies, is one of the pillars of the MSCG’s consulting model. Key areas of develop include: conceptual development, marketing plan implementation, sponsorship research, consumer surveys, engagement analytics, and database development. MSCG is affliated with the University of Michigan Sport Management program. For more information or to inquire about our work please contact our Vice President of External Affairs Raj Merchant (rajmercha@umich.edu) or President Duncan Wallis (dgwallis@umich.edu).