The Michigan Sport Consulting Group (MSCG) aids both early-stage companies and industry staples with growth strategy in new and exciting facets of the industry.  Implementing and altering business plans during all steps of the process, from ideation to market strategies, is one of the pillars of the MSCG’s consulting model. Key areas of develop include: conceptual development, marketing plan implementation, sponsorship research, consumer surveys, engagement analytics, and database development. MSCG is affliated with the University of Michigan Sport Management program. For more information or to inquire about our work please contact our Vice President of External Affairs Raj Merchant (rajmercha@umich.edu) or President Duncan Wallis (dgwallis@umich.edu).

Consulting

Marketing

Sports

Michigan Sport Consulting Group

Maeve Everett

Lily McCormack

Aaron Gong

Raghav M.

Danny Applebaum

Adrien Peregoff

Spencer Lazarus

Samantha Firmin

Dylan W.

Owen Worchell

Rachel Boyan

The Leadership Team at Michigan Sport Consulting Group drives strategic direction and organizational growth by overseeing client relationships, project management, and marketing initiatives. This team is responsible for aligning MSCG’s consulting services with industry demands, fostering partnerships, and guiding the development of innovative business solutions. Each member plays a crucial role in shaping the company’s vision and ensuring successful execution of projects to enhance client outcomes.

Leadership Team

Analytical Team

Project Management Team

Leadership Team

About

Team members

Other teams at Michigan Sport Consulting Group

Analytical Team

Project Management Team